‘Sukhanidhi’ implies peace and patience leading to happiness and satisfaction. In terms of finances, it implies investing in quality stocks and having the patience to hold for the long term thus leading to wealth creation. We chose this term since this is the mindset we aspire to provide our investors through quality stock recommendations. Our ‘ear to the ground’ revealed that a large number of investors make random and tip-based decisions while investing in equity. This usually results in loss of capital and the investor then shuns equity investing. In truth, equity is one of the most profitable asset classes; avoiding it will mean sub-optimal wealth build up and inability to fulfil your financial goals.

We saw a need for good stock recommendations based on research and analysis, followed up with monitoring and eventually, stock exit calls to hand-hold the investor through his equity investment journey. Sukhanidhi Investment Advisors was set up to meet this need. Sukhanidhi Investment Advisors is a SEBI-registered equity investment advisory firm catering to equity investors with a long-term mindset towards investing and those looking for an equity investment advisor to support them towards building a robust equity portfolio.